For 145 years our family has been rearing Norfolk Black turkeys with the same passion, care and dedication passed down through generations. What began in the late 19th century has grown into a proud tradition of breeding one of Britain’s most iconic turkey lines, with knowledge and expertise carefully preserved and enhanced along the way.

In the 1950s, my grandfather Frank Peele worked with the Morely Agricultural Research Station to help secure the future of the Norfolk Black, ensuring this unique breed would not disappear. That legacy continues today, with a carefully managed breeding programme that remains true to its roots.

Our Norfolk Black turkeys are still bred through natural mating, just as they always have been, and we maintain 12 family lines to protect and strengthen the flock. This approach ensures strong, healthy birds with excellent conformation, long black legs, deep breast plates and the distinctive dark plumage the Norfolk Black is known for.

From the moment the chicks hatch, great attention is given to their wellbeing and development. We use traditional brooders that have been working for more than 70 years, providing the warmth and security young poults need in their early days. As they grow, the birds enjoy access to sun parlours, rearing yards and eventually the great outdoors, where they can roam freely.

Feeding is just as carefully managed, with much of the ration home-grown on our farm. From a balanced mix of wheat, barley, oats and beans to whole oats later in the season for strong plumage, every detail supports the natural growth and condition of the birds.

Today, our Norfolk Black turkeys remain true to their heritage — hardy, efficient to rear, and renowned for their exceptional eating quality. Customers appreciate their distinctive flavour and fine texture, and we are proud to be custodians of such a remarkable breed.

As we celebrate 145 years, we remain committed to safeguarding the Norfolk Black for future generations, just as our family has done since the very beginning.